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The Colour Psychology of "Gelato Colours"


What is your first impression of candles? Do they exude a classy, high-end look or a mash-up of vibrant, bubble colours dedicated to a more playful branding?


Color is light, and light is energy.

Color stimulates different emotions. It can excite and energize our day, or it can make us feel melancholy and depressed. The psychological effects of different shades and hues are subconscious, yet effective.

That's why colour occupies a vital position in branding. Most wise marketers know this and use this to their advantage to capture consumers' attention.


What is Gelato Colours?

Gelato colours, or also known as ice cream colours, usually features bright pockets of contrasting colours, mix-matching different pastel shades to showcase an unpredictable aesthetic.

Pastels are less saturated than primary colours, generating feelings of serenity and elegance. For spring, they work well with neutral colors to create a feeling of earthiness and sophistication.


Examples of Gelato Colours

Gelato colours consist of eye-catching shades such as avocado green bubble-gum blue, strawberry pink and lemon yellow

These colours evokes less of high-end, luxury brands, but reminds people of sophistication and positivity, with an added touch of feminity.





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